The countdown is on! Mile of Music 2025 is just around the corner, and we couldn’t be more excited to introduce Complex Beverage Co. to Appleton’s vibrant music scene. From July 31st to August 3rd, downtown Appleton will transform into a musical paradise with over 200 artists performing across 40 venues—and we’ll be right there in the middle of it all, keeping festival-goers caffeinated and refreshed.
If you’re one of the 95,000+ music lovers expected to attend this year, here are five perfect ways to enjoy our craft coffee creations during the festival weekend. From sunrise pick-me-ups to late-night refreshments, we’ve got your coffee needs covered.
1. The Morning Reviver: Coffee Squeezy Lemon to Kickstart Your Day
Perfect for: Early festival arrivals, pre-music exploration, fueling up before a full day
Where to enjoy it: Walking along College Avenue, watching morning sound checks, exploring local shops
When those first guitar chords start ringing out around 11 AM, you’ll want to be properly caffeinated and ready to go. Our Coffee Squeezy Lemon is the ideal morning companion—flash-chilled Ethiopian coffee with real lemon that delivers a bright, invigorating start to your day.
Unlike typical iced coffees that can feel heavy, Coffee Squeezy Lemon offers a refreshing, crisp experience that won’t weigh you down. The natural sweetness from our Ethiopian beans pairs perfectly with citrus notes, creating that “shockingly good” flavor our customers rave about.
Pro tip: Grab one early and enjoy it while wandering down College Avenue as the festival comes to life. The caffeine kicks in quickly, but without the jitters that often come with other energy drinks or heavily sugared coffee beverages.
2. The Midday Cooler: Grapefruit Coffee Squeezy Between Sets
Perfect for: The 2-4 PM festival energy dip, venue-hopping transitions, hot afternoon refreshment
Where to enjoy it: Outdoor stages, shady spots between venues, waiting in line for the next performance
The afternoon festival slump is real—we’ve all felt it. You’ve been on your feet for hours, the summer heat is peaking, and you’ve still got a full evening of music ahead. This is when our Grapefruit Coffee Squeezy truly shines.
The zesty grapefruit flavor cuts through summer heat like nothing else, while the carefully sourced Ethiopian coffee provides a gentle energy boost. The result? A perfectly balanced pick-me-up that refreshes and revitalizes without the crash.
Pro tip: Feeling the heat? Our cans stay cold for hours (especially if you keep them in shade). Find a grassy spot between outdoor stages, crack open a Grapefruit Coffee Squeezy, and use this moment to plan your next few sets using the festival app.
3. The Purist’s Choice: Colombia Bayron Arcila Lopez Black Coffee for the Authentic Experience
Perfect for: True coffee enthusiasts, intimate acoustic sets, thoughtful music appreciation
Where to enjoy it: Indoor venues, listening rooms, seated performances
For the discerning coffee lover who appreciates both complex flavors and stripped-down acoustic performances, our single-origin Colombian Black Coffee is the perfect companion. Sourced directly from Bayron Arcila Lopez’s farm in Sonsón, Colombia, this flash-chilled black coffee showcases the caramel sweetness and chocolate undertones that make Colombian beans so celebrated.
This is coffee in its purest form—no additives, no sugar, just exceptional beans brewed to perfection and flash-chilled to preserve every nuance. It pairs beautifully with the festival’s more intimate musical moments.
Pro tip: This is our recommendation for indoor venues and listening rooms where you can truly appreciate both the music and the coffee’s complex flavor profile. The subtle brightness of this coffee won’t distract from quieter performances but will keep you alert and engaged.
4. The Social Sipper: House Oat Latte for Sharing and Comparing
Perfect for: Meeting fellow festival-goers, group outings, casual conversations between acts
Where to enjoy it: Food truck areas, communal seating zones, interactive music workshops
Music festivals are as much about community as they are about music, and our House Oat Latte is designed for those social moments. Creamy, slightly sweet, and incredibly smooth, it’s a crowd-pleaser that even non-coffee drinkers find irresistible.
Made with our hot-brewed, flash-chilled coffee and blended with plant-based oat milk, this ready-to-drink latte offers a velvety texture and balanced flavor that’s perfect for sipping while making new friends or reconnecting with old ones.
Pro tip: Grab a few cans to share with your group or offer one to someone you meet at a show. Nothing breaks the ice like offering a delicious, locally-crafted beverage—and you might just make some new music-loving friends in the process.
5. The Late-Night Energizer: Hoodie Weather Oat Latte for the Evening Headliners
Perfect for: Evening headline performances, late-night venue hopping, second wind energy
Where to enjoy it: Main stage areas, street performances, night-time festival atmosphere
As the sun sets and the headliners take the stage, you need something that delivers sustained energy without keeping you up all night. Enter our Hoodie Weather Oat Latte—the perfect evening companion with just enough caffeine to power you through those magical late-night performances.
The balanced blend of our signature coffee with creamy oat milk provides a smooth, satisfying experience that’s neither too sweet nor too intense. It’s the comfort-in-a-can that will help you make it to the final encore.
Pro tip: Venues stay open until 2:30 AM during Mile of Music, so pace yourself! A Hoodie Weather Oat Latte around 8 PM gives you the perfect second wind without disrupting your sleep later.
#ComplexAtMile: Share & Win!
We want to see how you enjoy Complex Beverage Co. during the festival! Share photos of yourself enjoying our beverages at Mile of Music using the hashtag #ComplexAtMile for a chance to win a month’s supply of our canned coffee creations.
Each day of the festival, we’ll select one photo to feature on our social media, and those daily winners will be entered into our grand prize drawing for a 3-month coffee subscription and exclusive Complex Beverage Co. merchandise.
Festival Exclusive Offer: Scan & Save
Visit our booth at Mile of Music to try free samples of all our products, and scan our exclusive QR code for 15% off your first online order after the festival. We’ll also have limited-edition Mile of Music x Complex Beverage Co. merchandise available only at the festival!
For our most dedicated fans, we’re offering a special “Festival Pass” deal: buy any 6 cans during the festival and get a free Complex Beverage Co. tote bag perfect for carrying your festival essentials.
Where to Find Us
You can find Complex Beverage Co. products at:
- Our main booth near the Houdini Plaza main stage
- Official Mile of Music concession stands throughout the festival
- The Artist Lounge (yes, your favorite performers will be enjoying our coffee too!)
- Select local Appleton retailers during the festival weekend
We can’t wait to be part of your Mile of Music experience! Stop by, say hello, and discover why our coffee is the perfect festival companion. After all, great music deserves equally great coffee.
Are you a performer at Mile of Music? We’d love to fuel your creativity! Tag us in your pre-show or post-show social media posts with #ComplexAtMile for a free 4-pack of your favorite Complex Beverage Co. products.
